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Warrior Protein range partners with Evri for US ecommerce push

Kieran Fisher, KBF Enterprises

Manchester’s KBF Enterprises, producer of the successful Warrior protein bar and supplement range, is partnering with Evri to make its products available to North American customers.

Alongside the three-year partnership with the Leeds-based delivery giant, KBF is opening an office in Dubai, where Warrior will also go on sale.

The new Dubai office will reinforce the brand’s ambitious global growth plans and help to drive retail partnerships in the MENA region. Yasin Pacha has been appointed as the new head of sales in Dubai.

Meanwhile, the Evri partnership will enable KBF Enterprises to accelerate its global expansion, enhancing its ecommerce offering internationally for the first time. Evri’s strategically located fulfilment warehouses in North America will stock and distribute the Warrior range, including its the bestselling Warrior CRUNCH bars.

The expansions follow a 56 per cent growth in turnover in 2023 to £37m – KBF has now set its sights on becoming a £100m turnover business by 2026, with a significant proportion of this to be generated through international sales as the company drives its presence to serve new territories.

Kieran Fisher, Founder of Warrior and KBF Enterprises said: “The opportunity for Warrior in the MENA and North American regions is huge and we are confident our range of great tasting protein products will resonate with consumers in these two marketplaces.

“Expanding our reach globally is a key part of our strategy for the next two years and we’re confident that by continuing to drive product innovation and developing great tasting, and affordable, products which help people look and feel their best, we will succeed.”

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