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Warrington BID project has Cunning Plan after appointing Altrincham agency

Cunning Plan

Altrincham’s Cunning Plan Marketing has won a four-way pitch to become the agency of choice for Warrington’s Business Improvement District (BID) project.

The place marketing campaign for Warrington is part of a £1.8m investment that will improve services and entertainment in the town – making Warrington town centre cleaner, greener and a better place to shop, work and spend leisure time.  

The BID proposal was approved last year and promises to put Warrington firmly on the map thanks to a five-year business plan, which includes marketing a schedule of events, improved retail support, more green spaces, enhanced safety and transport links and a suite of services to help businesses thrive in the town.

Cunning Plan will work with the BID team to promote Warrington Town Centre as a destination to over 100,000 residents within a 10-mile radius of Warrington, increasing footfall through the promotion of a single brand for the town.

The agency is tasked with creating a fully-integrated marketing campaign that includes branding, website design and build, social media management, content creation, stakeholder relations and PR.

Dawn McElroy, Chair of the Warrington BID team, said: “Since BIDs were introduced in 2004, over 250 have been approved, now it’s Warrington’s time to shine!  We have lots of exciting plans and need to make sure that the people of Warrington and further afield know about them.

“Fourteen north west agencies tendered for the project but Cunning Plan’s approach to the brief impressed us all; their experience, creativity and passion for the project made them the obvious choice for such a high-profile project.”

James Adam, Managing Director at Cunning Plan said: “Our goal is to give Warrington an individual, authentic identity that everyone can get behind. We’ll be working closely with the BID, the business community and those living on the outskirts of Warrington to create a place marketing campaign that truly sets Warrington apart from its neighbours. It’s a hugely significant time for the town and we’re very excited to be a part of the journey.”

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