The Very Group is set to appoint a new agency for its creative account.
Its current partner, Grey London, has decided not to re-pitch for the contract.
The Merseyside-based ecommerce group stated that the change in creative was part of its “journey of brand evolution.”
Grey London has been working with Very since 2020, helping the brand return to the “new normal” during the Covid pandemic.
It took over from St Luke’s, which had held the account for almost a decade.
The process is being handled by Oystercatchers.
dentsu will continue to hold the media account.
