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User Conversion wins BrewDog brief


Manchester agency User Conversion has been appointed by BrewDog to help with optimising and personalising the experience on their online shop.

The optimisation agency will work alongside specialist personalisation company Dynamic Yield to personalise BrewDog’s content for specific user groups.

“In unprecedented times, BrewDog remains committed to delivering innovation at pace,” said Neil Sumner, General Manager, Ecommerce, at BrewDog.

“In choosing an optimisation specialist, we needed to find a partner with the same ethos. That partner is User Conversion.”

User Conversion founder David Mannheim added: ”We’re really looking forward to the challenge of working with such a forward-thinking brand that really values helping those who love the product – and we’ll have some fun along the way.

“Not just from an optimisation perspective, but how we can personalise that experience for the customer, be they in the bar, or online.”

User Conversion was founded in 2015 and has worked with Boots, Sports Direct and Papa Johns.

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