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Manchester’s User Conversion wins Boots brief


Manchester optimisation and digital experience agency User Conversion has added High Street giant Boots to its client roster.

The UK’s largest health and beauty retailer has enrolled User Conversion to drive optimisation initiatives as part of a large digital transformation programme. 

Mark Leach, Managing Director of User Conversion, said: “We are delighted to be working with Boots, one of the best-known brands in the UK. They have some very exciting digital plans in the pipeline for 2020 and beyond, and whilst we’re only a small part of their programme, we’re looking to make a big impact on their performance. 

“We’ve already put together a comprehensive optimisation strategy, so we can’t wait to start delivering results. Here’s to a fantastic future partnership!”

The agency, which was founded in 2015, already works for clients including Mamas & Papas, Travis Perkins and Papa John’s.

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