Manchester-based User Conversion has been appointed by the UK’s first online prescription glasses retailer, Glasses Direct.
The agency has been brought in to generate an uplift in sales, by examining the firm’s website to improve the customer experience.
“We’re delighted to be working with a company like Glasses Direct, who understand the importance of analytics, testing and iteration when optimising their website,” said Ryan Jordan, optimisation director at User Conversion.
“The team has hit the ground running, supporting with enhancing Glasses Direct’s analytics capabilities, and devising initial tests. We all looking forward to building on this to achieve fantastic results for them.”
Trials have already seen a 4% increase in visitors reaching the basket, as well as an increase in returning customers.
“User Conversion has gone above and beyond what we expected, spending time getting the basics right and improving our knowledge which has set us on the right path to long-term success,” said Jonathan Zetlaoui at Glasses Direct.
“This is just as valuable as the testing itself, and the Glasses Direct team are now extremely confident that going forward we will be able to build on the partnership we’ve formed to provide the best experience possible for our customers, and translate this into tangible results for our business.”
Glasses Direct is a subsidiary of MyOptique.