UNRVLD has been selected as the digital partner to deliver a continuous improvement programme across nemesis-of-single-use-plastic Chilly’s EU ecommerce stores.
The collaboration brings together UNRVLD’s expertise in composable commerce, SEO, and conversion rate optimisation to propel the reusable product brand’s online retail growth to new heights.
Chilly’s shortlisted UNRVLD for an RFP, which kickstarted a two-month pitch process with agencies showcasing relevant experience and undertaking a mini discovery process to highlight their proposed approaches to guiding Chilly’s ecommerce strategy. The RFP outlined Chilly’s ambitions to elevate its ecommerce capabilities, optimise the customer journey, and strengthen its position as a global leader in the reusable products market.
The brief aligns well with UNRVLD’s growth-focussed expertise and further strengthens the agency’s growing commerce portfolio, alongside global retail clients including New Era Cap and Smeg.
UNRVLD will “work to enhance Chilly’s customer journey and boost online discoverability with a series of technical SEO and UX improvements.” This will be supported by a significant experimentation CRO programme, with a specific focus on experimentation to drive conversion rates and grow first-party data.
Both UNRVLD and Chilly’s are committed to transforming the way in which customers discover and purchase Chilly’s products.
Bryony Tagg, Chilly’s head of ecommerce, said: ‘[UNRVLD’s] expertise in this space aligns perfectly with our ambitions of widening Chilly’s reach within the European market. This partnership looks to drive Chilly’s online growth through innovative strategies, enabling us to connect with our customers on a deeper level and deliver the quality they expect from our brand.”
UNRVLD will seek to leverage its in-depth knowledge of composable commerce to create a flexible, future-proofed ecommerce ecosystem for Chilly’s. The programme will be delivered on Commerce Layer, an API first engine, building upon UNRVLD’s headless commerce expertise.
Tom Dougherty, UNRVLD chief growth officer, added: “We look forward to building an impactful ecommerce programme that reflects the global ambitions of this exciting, modern brand.
Performance is a crucial part of what we deliver at UNRVLD, and we are excited to begin implementing our successful digital practices to elevate Chilly’s brand online.”
Chilly’s was founded in 2010 by James Butterfield and Tim Bouscarle with the Chilly’s Bottle, providing the ability to always have cold water on-the-go without having to buy single-use plastic water bottles. It has since expanded its range to include a wider selection of reusable products, with more constantly in development.