by
Stephen Chapman
Über Agency in Sheffield has released its latest campaign for Chester Zoo.
The teaser trailer films, online content and outdoor advertising will promote a new lion habitat at the attraction.
The film has been produced by Rae & Eve in West Yorkshire, and is a parody of a Planet Earth-style wildlife documentary.
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“It was a challenge as the content had to be produced before the shiny new habitat was fully finished. But the team behind the scenes at Chester Zoo are superb and used to filming,” explained Über MD Greg Clark.
“The Secret Life of the Zoo crew are there pretty much every day. We are very happy with the result. It’s a fun film that promotes what is a fantastic new environment for the big cats and a great experience for the visitors.”
The agency’s first piece of creative for Chester Zoo was the launch of its Madagascar walk-through experience earlier this year.
