Manchester media agency Edison Media has launched a Christmas toy appeal to support vulnerable children and families across Salford, Bury and Bolton.
The “Be Someone’s Santa” campaign is calling on businesses and individuals to donate new, unwrapped gifts or make financial contributions to buy presents for children and young people aged 0–18.
The agency is inviting clients, partners, media owners, suppliers and the wider community to take part, with donations open until Friday December 11.
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The appeal follows several years of fundraising by the Edison Media team, including its support for families affected by premature birth through the World Prematurity Charity Ball. Together, those efforts have raised more than £150,000 directly for charitable causes.
Having stepped away from the ball this year, the team wanted to channel its fundraising network into a new initiative supporting children and families.
Nicola Orrell, managing director of Edison Media, said: “Christmas has always meant a lot to us as a team. So many of us have young families ourselves and we know how much excitement surrounds Christmas for children. But we also know that Christmas can be an incredibly difficult time for vulnerable children and families who need support. There are hundreds of children within our own communities who are in need this Christmas, and we want to do whatever we can to help.”
She added: “You don’t have to make a huge donation to make a difference. It could be one toy. It could be £5 or £10. It could be asking your colleagues to bring a gift into the office. On its own it might seem like a small gesture, but put hundreds of those gestures together and suddenly we can do something really special.”
Edison Media says every penny raised will be used to purchase gifts, ranging from toys, books and puzzles for younger children to presents suitable for older children and teenagers.
Financial donations can be made through the Edison Media 2026 Toy Appeal JustGiving page. New, unwrapped gifts suitable for children and young people aged 0–18 can also be dropped off at Edison Media HQ in Manchester.
There are three ways to get involved:
DONATE
Make a financial contribution through the Edison Media 2026 Toy Appeal JustGiving page. Every penny raised will be used to purchase gifts.
GIFT
Purchase a new, unwrapped gift suitable for a child or young person aged 0–18 and bring it to Edison Media HQ.
SHARE
Tell your colleagues, clients, suppliers, friends and family about the appeal and help us get as many people involved as possible. Whether it’s £5, one toy or an entire office collection, every contribution becomes part of something bigger.
JustGiving:
https://www.justgiving.com/crowdfunding/edisonmediatoyappeal
Toy drop-off:
Edison Media HQ, Manchester
Donation deadline: Friday 11th December 2026
