Über has launched its latest campaign for The Perfume Shop, with 7 TV ads airing across the UK and Ireland.
The Sheffield agency has worked alongside the retailer for the last 6 years and this Christmas campaign will also highlight its 25th anniversary.
“We are delighted to have worked together with Über once again on our Christmas campaign to showcase our offering in exciting new ways. Our aim this year is to prove that we are THE high street experts when it comes to fragrances which this year’s campaign conveys in a tongue-in-cheek way that strips away any pretension and cuts straight to the heart of our ethos,” explained The Perfume Shop’s marketing & customer experience director Cathy Newman.
The first of the 20 second commercials will air this week.
“It’s always a joy working on The Perfume Shops campaigns. The brand is fun, the products are wide and varied, and the creative brief is always open to fresh thinking. It’s exciting to develop new ways of delivering the brand to the consumer,” added Rob Sandom, Über’s creative director.