Huddersfield-based The SHARP Agency has been appointed by Total Fitness, the leading chain of health clubs.
SHARP will be helping Total Fitness to redefine its brand and product campaigns and has already launched a campaign called ‘Unbeatable’ to showcase the variety of facilities within its clubs.
Campaign collateral will include a suite of online videos to be seeded on social, a collection of digital banners, signage wraps for outdoor and printed flyers. The work also involved a new brand photography shoot and the creation of a new membership booklet to be used beyond the campaign.
