Independent PR, social and digital agency, The PHA Group, has been appointed by WeSki, the fastest-growing global ski holiday platform, to support the brand’s press office throughout the ski season, as the ongoing Winter Olympics boosts the profile of winter sports.
Leveraging its extensive experience in the travel and lifestyle sectors, The PHA Group will drive earned media coverage designed to position WeSki front of mind for consumers planning their next ski holiday.
Founded in 2016 by passionate skiers Yotam and David, who were frustrated by the complexity of planning ski holidays, WeSki was created to bring every element of a trip together in one easy-to-use platform.
Customers can build their ideal trip in minutes with complete flexibility – choosing any combination of flights, stays, transfers, passes, equipment and lessons – and enjoying a stress-free trip that suits how they ski, guaranteed at the best price.
What started as a time-saving idea for friends has already helped hundreds of thousands of skiers and snowboarders reach the mountains, and WeSki is one of Trustpilot’s top-rated ski holiday companies, with an ‘Excellent’ 4.9/5 star rating.
Through this collaboration, The PHA Group will raise awareness of the incredible range of destinations available via WeSki. From world-renowned resorts such as Val Thorens and Verbier to more unique locations including Japan, Norway and the USA, the campaign will showcase WeSki’s extensive portfolio of over 350 resorts and the ease with which skiers can now plan their dream holiday.
Yotam Idan, co-founder & CEO of WeSki said: “After significant growth over the last few years, we’re excited to be teaming up with The PHA Group this peak ski season. Our mission has always been to make it easy for skiers to book and enjoy their ideal ski holiday at the best price. Through this partnership, we look forward to helping even more skiers experience how effortless a great ski trip can be.”
Suzanne Haysler, EVP at The PHA Group, addeed: “We’re delighted to be supporting the WeSki team throughout the ski season, raising awareness of the platform’s flexibility, value, and impressive range of destinations. With demand for more streamline ski travel continuing to grow, we’re excited to position WeSki as the go-to choice for skiers planning their next trip.”
Image: Patrick Robert Doyle
