Leeds-based Source Marketing has marked the start of its 25th anniversary year by securing its 175th retained client – with London-based office furniture consultant, Collaborate Furniture coming on-board just two months short of a quarter of a century since Guiseley-based PPS Packaging became the agency’s very first.
The performance-led marketing communications agency was founded in early 2001 by Peter Downey and Steve Clark, and today is headed by Daniel Kennedy, Chris Hughes and Martha Phillips. It has a strong reputation as a trusted communications partner and offers its services on the regional, national and international stage.
Since its foundation, Source Marketing has:
- Set two Guinness World Records for clients
- Publicised the Northern Premiere of the Yorkshire Hollywood blockbuster, Calendar Girls
- Created headlines around the world for North Yorkshire manufacturer, Ellis Patents
- Overseen virtual holidays for BUPA Care Home residents across the UK
- Launched mega casinos for MERKUR
- Produced and presented a top 10% podcast for Isle of Man TT champion, Dean Harrison
- Helped raise close to £4million for Barnardo’s through its involvement in the Firecracker Ball.
Source Marketing director, Daniel Kennedy, who joined the company as a consultant in 2001, said: “Longevity and PR don’t always go hand in hand, but Source has certainly bucked that trend – both as a longstanding agency and for the length of service we’ve provided a number of our clients. We’ve had four clients we’ve worked with for well over a decade each and a number who are now well beyond five years.”
“We take real pride in the fact we don’t just win new business, we keep it. And to do that you need to consistently deliver outstanding results, while ensuring you stay several steps ahead of market changes in order to deliver clients the very latest services.”
This adaptability has been demonstrated time and again over the years, with Source adding new strings to its bow as the marketing landscape changed. From pure PR and communications, it has developed to encompass social media, PPC, SEO and digital PR. While also delivering media buying and design when required.
“If asked for the reason why Source has stood the test of time, the answer would be a relatively simple one – we’ve never sat still. We’ve always looked for new opportunities and have never shied away from introducing new services; even if it’s meant learning new skills ourselves,” Kennedy added.
