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The Very Group begins media review

The Very Group has confirmed, this morning, that it is reviewing its media planning and buying account.

Dentsu currently holds the brief and has done so for over a decade.

 “Dentsu has been a great partner for over 10 years and has supported us in delivering impactful brand and performance activity,” said Jessica Myers, CMO at The Very Group.

“We want to thank them for all their work. However, like all businesses, we regularly review our agency partnerships to ensure we’re getting fresh progressive thinking and new ideas, and have made the decision to run a competitive review to select our next media agency partnership.”

Last year, the Liverpool e-tailer launched a review of its creative account, with The Gate taking over from Grey London.

Oystercatchers will be handling the media agency process and appointment.

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