Canonbury Healthcare has returned to The SEO Works for a fourth year in a row.
The podiatrist supplier has also added PPC into the brief, as it seeks to streamline its marketing.
“We’ve worked with The SEO Works for our SEO since 2022 and have consistently found them excellent to partner with,” said Brian McArdle, eCommerce Manager at Canonbury.
“They take the time to truly understand our business and provide thoughtful, data-driven recommendations that align with our brand strategy. The positive results we have seen have given us such confidence that we chose to bring them onboard for our PPC as well in November 2025. We’re certain that having them manage both our paid and organic search will strengthen our brand presence and help us operate more efficiently as a business.”
The Sheffield agency said that by integrating the SEO and PPC into a single agency it would create more efficient workflows.
READ MORE – Sheffield SEO agency teams up with central London’s largest film and TV production campus
“The team on this campaign has worked exceedingly hard, and so it’s fantastic to see such excellent results,’ added Sales Director, Alex Hill, at The SEO Works.
“Utilising our abilities as an integrated agency by bringing on their Google Ads as well is an obvious next step for them, and we know we can deliver an excellent strategy for their business here too.”
Thus far, the SEO strategy has focused on category pages and site navigation. But looking ahead, they will focus on online education and business support content for podiatrists.
This will involve developing a series of in-depth blog resources covering key commercial and operational topics within podiatry.
