Sheffield-based external quality assessment service provider UK NEQAS for Immunology, Immunochemistry & Allergy (IIA) has appointed The SEO Works to fulfil its SEO needs.
Since 1982, UK NEQAS IIA has been heavily involved with the distribution of serum, CSF and urine samples for External Quality Assessment (EQA) purposes. Operating as a not-for-profit service, it provides an extremely high standard of EQA and is instrumental in the continual improvement of quality within medical laboratories through attentive performance monitoring.
With further UK and international growth in scope for UK NEQAS IIA, it was decided that a brand new website would be required to act as a digital springboard for its objectives.
Once its state-of-the-art digital hub was in place, the service provider concluded that reputation alone wouldn’t suffice in ensuring it was found online, and that further help would be required to get the service in front of the right audiences both in the UK and globally.
The SEO Works’ proven track record of producing impressive results for medical clients gave it a distinct edge over the competition and made it clear to UK NEQAS IIA that the agency was best positioned to deliver the required results.
Dina Patel, scientific director at UK NEQAS IIA said: “The SEO Works team demonstrated that they could meet our project requirements within the given timescales. The team are very friendly and professional in their approach and provide regular updates on the progress of the project. This has given us the confidence that we have the right team working with us.”
The approach adopted by The SEO Works would look to introduce masses of rich content to the fresh website, building expertise and authority along the way. The proposed project would begin with increasing visibility and awareness within the UK market, before altering the focus towards a global strategy that would look to expand visibility into other desired destinations.
“It’s always really positive for us when we are approached by a prospect who operates within a sector we have previously done great work for, as it gives us the chance to put our strategies to the test and hopefully replicate the outstanding results we have achieved previously” said Alex Hill, sales director. “We truly hope this is the beginning of a fruitful relationship between us and UK NEQAS IIA, and we spend many more years working in tandem to better their digital stance.”
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the healthcare industry, including the NHS, Weldricks Pharmacy, Canonbury and FourFive.