Inc & Co acquires Bath-based sports analytics firm

Simon Austin's picture
Insight Analysis

Manchester-based Inc & Co has acquired Insight Analysis, a sports analytics company that works with clients including The Football Association, Rugby Football Union and English Institute of Sport.

Insight Analysis is based in Bath and has 20 full-time staff. It focuses on data capture, analysis and implementation.

Inc & Co, which was launched in July 2019, has now made three acquisitions in seven days, with data specialists MyLife Digital having been the most recent earlier this week.

Group CEO Jack Mason said: “Bringing Insight Analysis into the Inc & Co collective means that we can continue to offer a world-leading sports service package to customers like the LTA, The FA, The RFU, and British Sailing.

“I am particularly excited to see the synergy between Insight Analysis and our recently acquired digital sports agency Skylab, as they both possess specialist skillsets in sports.

We know that the leading digital platforms will become increasingly involved in sport, and the growth of the sector has accelerated in a turbulent 2020.

“Now is the time when sport’s governing bodies, leagues and clubs are analysing how to navigate their way through the crisis brought about by the coronavirus pandemic and are recognising the growing importance of data.”

Mike Hughes, Director of Insight Analysis, added: “We are incredibly excited by the new ownership. The support of Inc & Co and the opportunity to learn from other like-minded digital businesses is only going to enhance our offering to our elite sport clients.”