The Data Shed has secured an 18-month extension to its existing contract with GAMSTOP, the national scheme that allows people to exclude themselves from online gambling sites.
First appointed in June 2018 as GAMSTOP’s key technology partner to support and enhance the scheme, the Leeds-based data services firm has helped the service cope with sporting peaks such as Boxing Day and the Grand National, when the platform handled over 20,000 hits per second.
The scheme helps consumers add themselves to a central exclusion list and prevents them from gambling online. This means that every time a customer attempts to log in or register with a British licensed gambling operator, the operator must check the exclusion list to ensure the customer has not self-excluded.
On March 31st, it became a requirement for all British online operators to be integrated with GAMSTOP as a condition of their Gambling Commission licence.
Anna Sutton, CEO and co-founder of The Data Shed, said: “We’re extremely proud of the work we’ve done to date to help get the service accepted into licence conditions for the whole industry.
“We’ve proven that our service is secure and flexible enough to allow operators to verify every registration and login against the exclusion register, without impacting the performance of operator services. This is particularly crucial on the busiest days on the sporting calendar.”
Fiona Palmer, CEO of GAMSTOP, said they had been “impressed with The Data Shed team’s dedication and insight” over the last 18 months.
Set up in 2014 by Sutton and Ed Thewlis (pictured), The Data Shed specialises in data integration and analytical projects for clients which also include Hermes, The Tate Galleries Group and Qantas.
