Vue has been named at the top of the list as one of the cinemas featured in YouGov’s biggest brand movers list for November, alongside two well-known streaming services.
As part of YouGov’s monthly series, the Brand Movers list highlights the brands which have seen improvements across the majority of metrics in the minds of British consumers.
This month, the varied list centres around the big and small screen and features chocolates, pies and a liqueur brand as consumers prepare for the festive season.
YouGov’s Biggest Brand Movers: November 2021
- Vue
- My5
- Sainsbury’s Bank
- Netflix
- Baileys
- Primark
- Victorian Plumbing
- Quality Street
- Odeon
- Pukka Pies
The data for the biggest brand movers in November ranks brands based on the number of metrics that saw a statistically significant increase from month to month. The metrics include consumer awareness, purchase intentions and ‘buzz’ – whether a consumer has heard anything about a brand in the past two weeks.
