Yorkshire-focused broadband brand Plusnet topped YouGov‘s Biggest Brand Movers ranking for September, which ranks how brand sentiment has changed among consumers.
The provider, headquartered in Sheffield and owned by BT, successfully grew over the course of last month in eight of the 13 metrics judged by the research leader.
The scores are calculated using YouGov’s ‘BrandIndex’ metrics, representing consumers’ brand awareness, brand sentiment, and intent to consume the brand’s products.
September’s results seem less driven by nationwide events than in August’s, which were influenced by sporting events enjoyed by people in the UK.
Plusnet showed improvements across every Media metrics category – demonstrating raised overall awareness, ad awareness, word of mouth exposure, and ‘buzz’. It also boosted its fortunes in half the Brand Health metrics, and the Consideration metric within the Purchase Funnel, showing that interest in the brand was stirring.
The brand focuses on simplicity in its advertising across channels – the power of which was discussed this year by the brand’s Marketing Director in a live webinar.
