Sky Media, the advertising arm of Sky, has launched a number of new advertising initiatives and industry-first innovations for 2024 to its offer.
Among the updates, Sky Media has announced a scaled ‘world-leading’ 4m household viewing panel, an enhanced digital proposition including new TikTok, Global and Lad-Bible
partnerships, and the unveiling of Voice Ads, Sky Live Video Booth, Contextual Targeting and a £1m ‘Generation Arts’ initiative.
Sky also launched its Media Generation Arts Project, designed to address the fact that schools increasingly can’t afford to offer young people support in arts subjects – in the last 10 years enrolment in arts GCSEs has fallen by 40% and the number of arts teachers has plummeted.
With fewer young people involved in the arts, Sky Media together with Sky Arts announced the launch, offering up to £1m in media value for brands, agencies and organisations to pitch for to help bridge the ‘GAP’ for both funding and youth engagement.
Karin Seymour, director of client and marketing, Sky Media said: “We want to see brilliant content ideas that support the next generation of artists and engage the next generation of arts lovers. So whether it’s about encouraging more young people to read or draw, making the arts fun and accessible, or shining a light on young talent we want your help to keep creativity alive.”