Fashion and homewares etailer Simply Be, part of Manchester’s N Brown Group plc, has announced its first clothing rental edit in partnership with Hirestreet, the UK’s leading accessible fashion rental platform.
The rental edit is made up of 23 womenswear pieces, including some of Simply Be’s bestselling own-label occasionwear dresses from the current season and a bridal dress which currently retails at £220.
The items all benefit from Simply Be’s fit expertise and flattering detailing, with items featuring shirring and stretch lace material. The edit is available in an inclusive range of sizes, from 10 – 32.
The retail price of these clothes on Simply Be starts at £55 and extends to £220, so the edit will enable these popular items to be worn by more women as customers will now be able to rent clothes on Hirestreet from just £14 for four days.
The launch of the rental option is a milestone in N Brown’s wider sustainability strategy, SUSTAIN.
Angela Gaskell, group sourcing, sustainability, quality and fit director at N Brown, said: “We want to move away from the make-use-dispose culture of the fashion industry and embrace circularity, where products are made sustainably, used for a longer time, and then re-used or recycled. We know our customers also want to be more circular, which is why partnering with Hirestreet is a really exciting step forward for Simply Be.”
N Brown’s retail brands include JD Williams, Simply Be, and Jacamo. Its SUSTAIN initiative aims to achieve net zero emissions by 2040 and ensure all of its own brand products are responsibly sourced by 2030.
As well as a focus on circularity, the group’s target this year is to increase the mix of sustainable own brand designed products to 50 per cent, up from 30 per cent at the beginning of this year, which includes ‘better cotton,’ recycled cotton and organic cotton. It is a member of the Better Cotton Initiative and is committed to sourcing 50 per cent of its cotton ‘more sustainably’ by the end of this year.