Simply Be has become the first ever channel sponsor of E4, following a deal negotiated between Manchester-based 4Sales and Carat Manchester/The Story Lab.
In the year-long deal, ten second idents for Simply Be will appear before every show on E4 between 6am and midnight.
Simply Be will also be able to use the E4 logo alongside their own branding.
“It was great to work with Simply Be to create bespoke solutions to reach their target audience via E4. They are a brand that encourages everyone to be whoever they want to be in a positive way and this fits perfectly with E4’s light hearted tone of voice and strong youth credentials,” said Rupinder Downie, Channel 4’s Partnerships Controller Sponsorship.
The partnership includes a digital media package on All 4, targeting young audiences and E4 programming as well as social media content, tapping into E4’s multi-platform audience.
“At Simply Be we are committed to empowering our customers and making them look and feel the best they possibly can,” added Ed Watson, Chief Brand Officer at N Brown Group.
“As a brand we are ahead of the curve, authentic and unapologetic and E4 totally mirrors this, being full of energy, existing to entertain and make their audience feel amazing.
“Being the first brand to hold a partnership with the channel is completely aligned with our strategy; we’re on a journey to inspire, influence and connect with our customers and feel that E4 is the perfect environment to do this.”