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Simpatica teams up with Myleene Klass and MINI on exclusive gourmet rewards offer

Myleene Klass

It’s a hectic life being pop star-turned gourmet-turned I’m a Celebrity returnee Myleene Klass – last night she was slumming it in the South African jungle on her return to the ITV staple, and today she’s rustling up dinner alongside BMW Mini Group and Manchester digital agency Simpatica.

Simpatica has worked alongside Klass to deliver a custom MINI-owner rewards platform for My Supper Hero – the luxury restaurant-at-home venture she jointly-owns with My Million Pound Menu boss Jamie Barber – for the automotive group.

MINI is working with My Supper Hero to provide a fine dining experience for customers who ordered a new vehicle over the last year, as a thank you for their loyalty after a challenging year for car manufacturers in general following the global microchip shortage.

The auto giant turned to Simpatica to deliver the My Supper Hero X MINI site, which was designed, built and delivered by the agency, marking a major milestone for the business and proving its ability to work with blue-chip clients. Simpatica reports that the website has already proved popular, with large volumes of MINI drivers eager to land themselves an easy gourmet dinner on the brand.

Simpatica co-founder Alexander Vaughan said: “Our work with Myleene, Jamie and MINI has been a major coup for us as an agency. Manchester is fast becoming home to the best agencies and digital talent in the UK. Our hope is that we can become one of the best of the best.”

2023 is already proving to be a big year for Simpatica, which was founded in March 2021 by Vaughan and Mike Wood. In addition to its MINI/Klass collaboration it has hired a new developer and UX Lead, key client Scrumbles announced £6m worth of backing from the British Growth Fund to accelerate their growth in March and co-founder Vaughan has joined the Digital Advisory Group of Rambert Ballet, which is currently touring Peaky Blinders to packed houses nationally. The company has also signed a yet-to-be-announced deal with a major UK hotel chain to build a custom booking app for the UK and Qatar.

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