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Silver Cross pushes forward long-term ecommerce partnership


SHIFT has won a competitive pitch to optimise Silver Cross’ presence on Amazon.

The Leeds ecommerce specialist has signed a long-term contract with its fellow Yorkshire-based company.

“Silver Cross is a brand that I’ve trusted and enjoyed myself as a parent, and it gives me great pleasure to help define and develop the brand’s Amazon channel, whilst delivering the acclaimed Silver Cross experience to a growing and important online audience,” said Tom Bagnall, Commercial Director at SHIFT.

The prams and pushchair brand said it was impressed by SHIFT’s “proven approach and excellent results on the digital marketplace.”

“Our brand has been front of mind for parents since 1877, and we know the team at SHIFT has the skills and extensive retail pedigree to ensure the all-important quality, innovation and safety that is Silver Cross will be truly represented on Amazon,” explained David Abbott, Director of Marketing at Silver Cross.

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