Velcro has appointed a new marketplace specialist as it seeks to grow its Amazon sales in the UK and Europe.
SHIFT Marketplace has been brought in to amplify sales of its product range across the Amazon platform.
“When looking for a marketplace specialist, we wanted to collaborate with a team that had the experience of working with large, household names, such as ours, and the independent spirit and creativity to maintain our edge in a busy and fast-paced online marketplace,” said David Ball, e-Commerce Manager – EMEA, Velcro Companies.
“SHIFT Marketplace’s passion and track record for driving significant commercial success stood out to us, and we will use our combined expertise to see the VELCRO® Brand and our innovative products reach their full potential on what is an extremely important retail platform for us.”
The SHIFT team will create content to promote products and ensure the brand “retains complete control” of its identity on the ecommerce platform.
“Working with Velcro Companies to help it own and drive its brand on Amazon is such an honour for our entire team. We’ve all grown up with VELCRO® Brand fasteners, and to be working on the next phase of its global success is a real source of pride and excitement,” added Tom Bagnall, Commercial Director at SHIFT Marketplace.
