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Wild takes ethical brand to Amazon with Leeds specialist


SHIFT Marketplace has been retained by “ethical, disruptor” deodorant, Wild, as it seeks to increase ecommerce sales.

The Leeds marketplace specialist won a competitive pitch for the contract to make Wild a “market-leading brand” on Amazon.

“We wanted to work with a partner who shared our values for sustainability, whilst making people think twice about their deep-rooted habits of a lifetime, and we have found the perfect collaborators in SHIFT,” said Harry Symes-Thompson, Head of Growth at Wild.

“Seeing how the team successfully places brands that are challenging their marketplaces front and centre of consumer’s purchasing decisions is very impressive, and we’re excited to see our loyal consumer base expand on a global level over the coming months.”

Wild’s product range comprises reusable aluminium deodorant applicator cases, plastic-free and compostable deodorant refills, soaps and ‘mini deos’ travel-size deodorants. 

“I first became aware of Wild when one of our team members pitched it as a ‘dream client’ during their interview two years ago,” explained Tom Bagnall, Commercial Director at SHIFT.

“When I delved deeper into the brand, I knew that it was one to watch, and we’re over the moon to be now working with a company that puts so much energy and passion into transforming the single-use product landscape. Like Wild, we are currently on our way to becoming a B Corp company, further cementing our compatibility.”

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