Altrincham-headquartered clothing firm Cotton Traders has launched its first major national advertising campaign, with Huddersfield’s SHARP Agency devising the creative.
Cotton is looking to broaden its appeal to younger audiences and ‘The Style of Your Life’ campaign showcases its womenswear range.
Following a successful test regional campaign in Autumn 2019, the new Spring/ Summer campaign will be rolled out nationally with 30-second adverts on ITV, paid social campaigns, digital outdoor, in-store POS and press advertising in major national titles including The Sunday Times Style, Mail on Sunday’s You Magazine, Prima and Red.
The brand campaign will also be supported with a tactical press office driving coverage in key women’s media as well as engaging bloggers and influencers.
Shona Jameson, Chief Marketing Officer for Cotton Traders, said: “Established over 30 years ago, Cotton Traders has a loyal customer base who love shopping with the brand thanks to our outstanding value and quality proposition.
“Now, following a successful test campaign in Autumn – we’re targeting further growth as we look to widen our loyal customer base by recruiting a younger and more fashion forward shopper – we’re sure that our latest campaign will deliver against a challenging marketplace; you can expect to see a bolder, more confident Cotton Traders, one that will resonate with both existing and new customers alike.”
SHARP Creative Director Richard Sharp added: “The target audience of the new campaign doesn’t take themselves too seriously. Our creative treatment reflects that. It’s stylish in a down-to-earth way which embraces our charismatic, real women who love to shop for life. We hope everyone loves it as much as we do.”