Leeds-based SharkNinja has signed a new deal with ITV’s This Morning.
The year-long contract will cover broadcast, streaming, digital and social, content, licensing and product placement.
“We are so pleased to continue our sponsorship of This Morning,” said Lorna Brown, VP Marketing EMEA, SharkNinja.
“SharkNinja is obsessed with developing affordable innovation that delights consumers. This Morning has shown it is an ideal partner to help us showcase innovative products across Shark Clean, Shark Beauty, Ninja Kitchen, and Ninja Outdoor range. This Morning truly shares our mission to positively impact people’s lives every day in homes around the world.”
The deal was brokered by ITV’s Commercial team with agency MG OMD.
“I’m really excited to see this sponsorship continue into its second year with SharkNinja – with year one showcasing so many positive results,” explained Priya Dhillon, Partnerships Account Director from MG OMD.
“The This Morning sponsorship is a truly integrated partnership and in year 2, we will continue to work collaboratively with ITV and SharkNinja to build on learnings and maximise creativity across all touchpoints.”
Idents will be shown around content across ITV1, STV and ITVX, as well as around short-form programme content on both itvx.com and stv.tv.
To date the brand has reached in excess of 22m UK viewers including 45% of all women.
The show will also be stocked with a variety of Ninja products to be used in cookery items.
Social and digital content will be produced by ITV’s in-house creative team, while SharkNinja will have licensing rights to associate with the show on its own platforms.
