SharkNinja’s first idents as part of its new This Morning sponsor slot have gone live.
The idents were created by agency Adam and Eve/DDB, while EssenceMediacom brokered the deal alongside ITV’s commercial team.
Miranda Hipwell, chief client officer at Adam & Eve/DDB, said: “SharkNinja is committed to changing the game with its amazing products and we are delighted to be kicking off this partnership. These idents are devised as a bright, new chapter for the brand which has such brilliant stories to tell.”
The first set of idents for This Morning are running now as part of a year-long partnership with ITV.
Highlighting the properties of SharkNinja’s product line-up, which includes hair stylers, vacuum cleaners, food blenders, air fryers and indoor and outdoor ovens, the idents will appear beside ad breaks shown during This Morning, which runs every weekday from 10am to 12:30pm.
Lorna Brown, vice-president of marketing, Europe at Leeds HQ’d SharkNinja, said: “We are excited to be working with Adam & Eve/DDB and are really pleased with the excellent work the agency has put into creating the idents for our partnership with ITV and This Morning. We look forward to working with Adam & Eve/DDB as our partnership develops.”
Nicola Marsh, managing director, EssenceMediacom North said: “EssenceMediacom is thrilled to have worked with SharkNinja to deliver this exciting next phase of their growth journey, using This Morning to tell their compelling brand and product story to consumers through an innovative integration that lives at the heart of the nation’s favourite daytime show.”
The idents will also run across online channels and digital media.
