Yorkshire-based strategic creative agency Sowden & Sowden has appointed Jon Patrick as senior account manager, following swiftly on the heels of the recent arrival of Louise Scott as head of client services.
Patrick brings extensive experience across e-commerce, digital marketing and performance strategy, Jon joins the agency following a career working across major national and international brands including Mars, Durex, Greene King, Hobbs, Viking Direct and DeAgostini and for agencies including Summit and Herd.
His background spans SEO, paid search, CRO, Shopify development, digital performance strategy and large-scale web projects, alongside experience supporting international expansion, integrated campaign delivery and complex re-platforming programmes.
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Throughout his career, Jon has worked across FMCG, retail, health and leisure sectors, delivering digital campaigns designed to improve customer engagement, drive growth and support long-term business performance. His experience also includes award-winning work, contributing to a Performance Marketing Award-winning SEO content campaign.
The appointment comes as Sowdens continues to build its strategic, creative and digital capabilities across sectors including broadband, healthcare, software, education and energy.
The agency works with organisations including Quickline, global Japanese tech giant NEC Software Solutions, City Health Care Partnership CIC, Hull York Medical School and Ørsted.
Polly Sowden, owner, creative lead and director at Sowden & Sowden, said: “Jon brings exactly the kind of digital and client management experience we’re continuing to build into the agency.
“He understands how performance, strategy and client relationships need to work together to deliver meaningful results, particularly across complex or
fast-moving accounts.
“As our client portfolio evolves, strengthening that strategic delivery capability remains incredibly important to us.”
In the new role, Patrick will support account development, integrated campaign delivery and digital growth projects across the agency’s expanding portfolio.
“What attracted me to Sowdens was the ambition of the agency, the quality of the work and the opportunity to work closely with clients across a really diverse mix of sectors,” he said. “There’s a strong balance between creativity, strategic thinking and commercial focus, which is increasingly important as clients expect agencies to deliver measurable business outcomes, not just outputs.
“My approach has always been centred around understanding a client’s business and becoming part of their wider team. The deeper that understanding, the better the results.”
