Sowden & Sowden reckon you don’t need a stand to stand out at an exhibition.
The Yorkshire digital marketing agency instead headed to landscaping event, FutureScape 2025, with some enormous lanyards – hoping (in their words) “the humble neck-strap would be a Trojan horse” for their brand.
“We’ve always believed that you don’t need to out-spend to out-shine,” said Polly Sowden, Director at Sowden & Sowden.
“Events are pivotal, but too often companies leave with sore feet and very few real leads. We wanted to show, with a bit of Yorkshire spirit and humour, that bold ideas – not big budgets – are what cut through the noise and spark the right conversations.”
The team roamed the halls with yellow lanyard sashes, branded carpenter’s pencils – a nod to the construction and landscaping trades and a QR code linking to a free digital marketing audit.
READ MORE – Rural broadband provider puts customers at heart of new TV campaign
“When everyone’s fighting for attention, the smallest touchpoints can be the most powerful,” added Ryan Thomas, Account Director.
“The lanyard is literally hanging round everyone’s neck – so why not own it? Our team had dozens of meaningful conversations with prospects who’d never have set foot on a stand otherwise.”
Sowden & Sowden said the stunt led to “100 meaningful conversations” an influx of free digital marketing audits and brand visibility at the event, which attracted 9000 delegates.
