Ticketing tech platform SeatGeek has announced an expansion of its partnership with Quaytickets, the primary ticket agency based at The Lowry, Salford Quays.
In addition to renewing its deal with SeatGeek, Quaytickets has onboarded four new clients, including the University of Birmingham, South Lanarkshire Council and The Brindley Theatre. The new clients will leverage SeatGeek’s back-end technology to create, sell, and manage access to their live entertainment ecosystem.
“From day one, our partners at Quaytickets and The Lowry have remained passionate, driven and curious, working in lockstep with us to solve the question of how ticketing can be better for fans and those working behind the curtain,” said Peter Joyce, managing director of EMEA at SeatGeek. “We could not be more excited to continue working with Quaytickets and its clients to elevate the ticketing experience through our innovative back-end technology for the UK’s most culturally significant institutions.”
With the confirmation of the latest partnership, Quaytickets’ clients will have access to SeatGeek’s Unify, which will allow them to sell tickets across all platforms, with a focus on a best-in-class mobile experience, manage data on tickets and memberships to deliver enhanced personalized experiences for event attendees, and take advantage of centralized and comprehensive reports that ingest data from all open-distribution sales channels and query builders to power marketing and revenue optimization.
