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Advertising Association’s LEAD Summit to make 2024 Northern debut

For the first time, LEAD, the Advertising Association’s flagship industry summit where advertising meets politics, is heading to the North of England.

LEAD North will take place in Manchester’s HOME Theatre on the afternoon of May 9, 2024 and is partnered by ITV, Teads and Mail Metro Media.

LEAD North represents the latest in the Advertising Association’s established series of events that include LEAD, held annually in partnership with the IPA and ISBA in London, and LEAD Scotland, held most recently in September 2023 in Edinburgh.

This new event will bring together over 200 senior leaders in the advertising and political landscape in the North of England to shine a spotlight on the region’s creative hubs whilst highlighting the unique challenges and opportunities.

Sessions will include political keynotes, the economic outlook and its effect on the industry, how to recruit and retain the best talent and contributions from major businesses in the region. The full agenda will be released in early 2024.

Stephen Woodford, CEO, Advertising Association said: “We are really excited about LEAD North in Manchester in 2024.The Summit will be a brilliant opportunity to champion our creative hubs in the North of England. LEAD North provides a great opportunity to reflect on the strength of the region’s creative economy and what it can do to help return the UK economy to prosperity in 2024.

“It promises to be a must-attend event to hear from key decision and policymakers ahead of the much-anticipated General Election.”

The event will be followed by a networking drinks reception. Tickets are now available on the LEAD North website.

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