Brazen PR has been appointed as UK consumer PR partner for Florette, the market-leading UK salad brand, following a competitive pitch process.
The Manchester-based agency will be responsible for driving brand fame, cultural relevance and storytelling across Florette’s UK portfolio, with a brief spanning earned media, activations, influencer partnerships, when aligned to PR campaigns, and big-ticket PR stunts. The agency will also be handling corporate and trade communications for the Florette brand owner Agrial Fresh Produce in the UK.
The appointment comes as Florette looks to accelerate growth by reframing salad as something people actively crave, not merely something they feel they “should” eat, positioning fresh leaves at the heart of everyday moments and eating occasions, not just worthy meals.
Brazen will lead on a programme designed to put Florette into culture, with work rooted in how people really eat, host, date, celebrate and live now, from weeknight dinners to big moments in the calendar.
The win adds another major FMCG brand to Brazen’s client roster, which already includes household names across food, retail and hospitality including Dr. Oetker, Young’s and Nanna Tate.
Peter Burling, client director at Brazen PR, said: “Florette is one of those brands that everyone knows and yet still has so much untapped cultural potential. This isn’t about turning salad into a sermon, it’s about making it part of the moments that matter in people’s lives. We’re here to drive fame, conversation and emotional connection and, ultimately, sales.”
Polly Davies, head of category for Florette UK added: “Brazen stood out for their energy, creativity and deep understanding of how earned media, influencers and culture now drive real commercial impact. Their ideas immediately showed how Florette can show up in a different way to target new occasions and a new audience, which is contemporary, relevant and genuinely exciting. We’re looking forward to proactively moving the brand forward with this new partnership.”
The partnership is effective immediately, with the first wave of work due to launch in early 2026.
