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Route appoints Head of SEO


North East media agency, Route, is expanding into SEO, with the recruitment of Adrianne Baird.

Former freelancer, Baird, will become its new Head of SEO, having previously held senior roles at Seaward Group and Culpitt.

“It’s great to be part of the Route team permanently, having supported them in a freelance capacity for some time,” she said.

“Having worked in the North East all my life, I know the landscape well and am excited to be part of an agency I believe is offering something different, that truly meets the needs of our clients. We have a lot of knowledge and expertise between us, which we’re able to bring to bear. Our focus is on the customer journey – we want to help our partners attract and retain more customers and maximise their investments.”

Her arrival follows a series of wins for the agency, including the Royal Institute of British Architects, bimstore and Welsh Oak Frame.

Route has offices in Newcastle and Brighton and is currently in talks to open a third.


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