Roland Dransfield has been appointed to handle the PR for the 150th anniversary of Blackpool pier in May.
The Manchester agency, which launched a consumer division in July last year, has been chosen by the Blackpool Pier Company to handle PR for the North, South and Central Piers.
The team will create a campaign to raise the profile of all three piers as well as identifying suitable brand partnerships for Central Pier’s iconic Big Wheel, the grade II listed North Pier’s stunning art deco theatre and the South Pier’s new rollercoaster.
Blackpool’s central pier first opened to the public on May 30th 1868 and this year the Blackpool Pier Company, in conjunction with Roland Dransfield, is planning a host of festivities to mark it’s 150th anniversary.
Adam Moss, Roland Dransfield’s Head of Consumer, said: “It has been a bit of a rollercoaster ride since we launched the consumer arm in July last year. We’ve won lots of new accounts and our consumer offer is quite clearly turning heads.
“We are absolutely thrilled to have been asked to handle the PR for the Blackpool Piers. They are three genuine icons of the British seaside. At the heart of our campaign is the 150th anniversary of the Central Pier on May 30th.
“We are already talking to some big brands about partnership and sponsorship opportunities around the piers, the big wheel, new rollercoaster and, of course, the stunning art deco theatre.”
Renee Sedgwick, Blackpool Pier Company spokeswoman, said: “We are delighted to have Roland Dransfield on board to manage PR for the Blackpool Piers.
“We needed a strong PR agency which understood the importance of the piers and had a real grasp of what was needed to ensure they prosper. Roland Dransfield demonstrated all that, fantastic creativity and much more.”
The consumer division already has clients including Manchester’s double-decker hotel Crowne Plaza/ Staybridge Suites and the 20 Stories restaurant in Manchester city centre.