Picture being able to step into the backdrop of a crimson cosmic landscape on Mars or a bustling carriage of a New York subway in real-time, all through using Extended Reality (XR) and virtual production from studios in Yorkshire.
The team at live events and production campus Production Park hosted an exclusive tour of its innovative facilities in Wakefield alongside Leeds agency CreativeRace, offering a glimpse behind the studios and the emerging technology on offer to brands and creatives in the region.
The campus is home to multiple production studios including an arena-sized Studio 001, higher education provider called Backstage Academy and XPLOR, one of the world’s first research and development centre for entertainment technology and production.
We went to see the studios alongside a number of leading marketing leaders from the likes of Sky, Meatless Farm, Webmart UK, Space Studios, Powerhouse Photo, Ice Co and Creative Digital Industries to uncover how the production campus is seeking to pave the way forwards for creatives in the North.
