CreativeRace’s new Strategy Director Victoria Aspinall on joining the agency, moving to Yorkshire from London and how the agency is embracing a consultancy mindset.
“We’re at a really exciting time,” she told Prolific North, as she revealed the Leeds-based integrated marketing agency’s marketing consulting strategy, which is set to launch soon.
Back in December, the agency appointed Victoria Aspinall to lead the development of the agency’s strategic proposition – and she is keen to highlight how it will evolve the agency’s offering.
Prior to joining the agency, she worked at Deloitte as a management consultant. “I’ve had a very squiggly career which was a great grounding in strategy,” she said, “but after a few years I realised I really missed that customer-focus.”
With a passion for discovering what drives people’s behaviour, she jumped over to the marketing world and “never looked back”.
Spending most of her career based in London, she has worked with global and independent agencies with her most recent role based at global growth consultancy Clear, which is part of creative company M&C Saatchi.
While she is currently commuting from London up to CreativeRace’s Leeds office, she is set to make the move up to the North for good in March.
With relatives living in Manchester and her partner’s family based in Leeds, her decision to move up to the North was one that was both personal and professional.
“Aside from the role, there is an energy to the region,” she explained, “I think there’s a huge amount of energy coming from the North but Leeds is probably the hub of it.
“That dynamic growing agency scene is something that is really exciting to be a part of, so being a part of that at the start of that journey is something that was really appealing,” she said.
The “energy and genuine passion” of CreativeRace is what steered her towards joining the agency as she found the “ambitions and the growth trajectory of the business” to be compelling.
