Manchester PR and comms agency Refresh has been appointed by Polypipe Building Products, the manufacturer of plastic piping systems and low-carbon heating for the residential market.
Refresh, which already boasts a strong heritage in the heating and plumbing industry, was appointed following a competitive pitch process and will seek to reenergise the brand’s presence across key channels
It will work with Polypipe to reinvigorate the brand, deliver an integrated communications strategy and enhance its relationships with installers, merchants and specifiers across the UK, whilst providing useful resources to support them through a period of significant change within the sector.
Lucy Moore, associate director at Refresh, said: “We have enjoyed a longstanding relationship with Polypipe over the past seven years via its sponsorship of our Heating Installer Awards. So, we are thrilled to now have been appointed to lead its UK PR strategy. With various updates to building regulations and an increasing demand for more sustainable heating solutions, we are looking forward to raising awareness of how Polypipe can support via its technical knowledge and expertise.”
Maria McDonald, PR and Digital Marketing Executive at Polypipe Building Products, added: “We have thoroughly enjoyed working with Refresh over the years while sponsoring the Heating Installer Awards. We’re really looking forward to taking that relationship further and working with Refresh to evolve our PR strategy, build connections of commercial importance and educate and support our customers on big upcoming industry changes.”