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Refresh wins competitive pitch for food waste recycling firm


National food waste recycler, Keenan Recycling, has appointed a Manchester agency to handle its public relations.

Refresh will be working to elevate its national presence and help it reach key audience groups across its core sectors.

“Over the past few years we’ve worked hard on getting the business to a point operationally where we can really put our foot on the gas to scale,” said Grant Keenan, Managing Director at Keenan Recycling.

“We’re now in that position and with huge growth plans on the horizon, we’re looking forward to working with Refresh to elevate our brand awareness and build connections of commercial importance.” 

Founded in Scotland in 2001, the company specialises in collecting food waste from the private sector and transforming it into biofuel that’s then used to generate electricity, heat, and fuel. 

“Despite Keenan growing its geographical presence hugely over the past few years, it is still viewed primarily as a Scottish organisation,” added Lucy Moore, Associate Director at Refresh.

“We look forward to working with the business to change that!”

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