Almost 50m adults tuned into radio stations at the end of last year, listening to 1billion hours of content.
This morning, Rajar released its radio listening figures, which cover the fourth quarter of 2021.
It’s the first full quarter of results since it suspended its surveys during the Covid-19 pandemic. The last figures, which came out in October were for an “extended quarter” covering April to September 2021.
Summary
89% of the UK (15+) tuned into radio stations during the period, listening to an average of 20.3 hours of live radio every week.
The switch to digital radio remains static at 72% (previous results: 74%), or the equivalent of 40m people. 67% say they have access to a DAB radio.
However, there continues to be growth in those using smartphones or tablets to get live radio. Across all age groups, it has risen from 29% (previous extended quarter) to 31%. The strongest increase is among those aged 15-24 (from 33% to 39%).
