RAJAR has published its first official radio listening figures since March 2020.
As a result of the Covid-19 pandemic, Rajar was forced to suspend all of its face-to-face market research.
During the pause it has changed its data gathering techniques to capture more data, including panellist and MediaCell technology. MediaCall is an Ipsos Mori mobile app which “listens” to which stations respondents are tuned into.
“As with many sectors, we have faced an unprecedented set of challenges during the pandemic. The team at RAJAR with the enormous support of our research partners Ipsos and RSMB , have developed a flexible design that both strengthens the service both now and for its future evolution,” said Jerry Hill, Chief Executive of RAJAR.
These statistics relate to an “extended” third quarter, which runs from April to September 2021.
National Picture
Today’s figures show that 89% (49.5m adults) tuned into a radio station every week during the third quarter of 2021. The total average number of weekly hours listened to radio during the period was 1.012bn.
74% of the population now tunes into digital radio every week, with 41m listening to radio via DAB, DTV, Online or App every week.
29% listen to live radio via a smartphone or tablet at least once a month, this is particaurly the case with the 35-44 age group.
