Prolific North Live returns to University Academy 92 on 6 November, bringing together marketing leaders, creatives, and innovators for a full day of insights, strategies, and inspiration. With the agenda now confirmed, attendees can plan their day around a rich programme of talks designed to tackle the trends and challenges shaping content, marketing, and brand engagement in 2026.
Among the highlights:
The 2026 Speed-to-Market Playbook: SharkNinja’s Strategy for High-Paced, High-Converting Launches
Ged Hirst, Director of UX & CRO at SharkNinja, and Andy Beckwith, Creative Director at TALL, will explore how SharkNinja uses a lean design system to turn strategy into live, high-converting journeys. Expect practical takeaways on global design systems, modular content, and using social and community signals to influence product pages.
Gen Alpha: The Future of Attention, Influence & Brand Loyalty
Kim Bull, Brand Communications Lead at Specsavers, and Jane Duffy, Associate Director at Tangerine, will examine how Gen Alpha is already reshaping brand engagement. Using examples from Horlicks and Specsavers, they’ll show how to communicate effectively with this generation while navigating ethical marketing responsibilities.
Keynote Fireside Chat: Kev McFadyen, Head of Marketing at Castore
Kev McFadyen will share insights into Castore’s marketing strategy and growth journey, giving attendees a behind-the-scenes look at the brand’s approach to building loyalty and engagement.
These are just a few of the sessions on offer at Prolific North Live 2025. The full agenda includes a wide range of expert speakers, panel discussions, and interactive sessions designed to inspire, inform, and equip attendees with practical tools for the year ahead.
Tickets are on sale now – secure your place to be part of the conversation shaping marketing in 2026.
