Prolific North Live returns to Manchester on 6th November, and this year’s Trendsetters Stage will set the tone with bold, forward-looking sessions tackling some of the biggest shifts in media, marketing and digital.
Kicking things off, Tangerine and Specsavers will take a closer look at the rise of Gen Alpha. Set to be the most powerful generation yet, they’re already reshaping how brands think about influence and loyalty. The session will explore how to engage them directly and via parents, while navigating the ethical challenges of marketing to such a young audience.
Next up, the team from IF Agency will explore the explosive growth of TikTok Shop. With UK sales up 93% year-on-year and millions of users spending nearly 50 hours a month on the app, it’s become one of the biggest opportunities for brands. But success takes more than just putting products online. Expect practical insight into how to build strategies that drive both sales and brand, across ads, lives, affiliates and shoppable content.
Finally, Embryo will look at how brands can evolve personalisation at scale. Forget surface-level tactics like dropping a first name into an email, the future is about creating experiences that are intelligent, empathetic and ethical. This session will dig into how technology can help brands understand behaviours and emotions in real time, and deliver digital experiences that truly connect.
These sessions are just the start of what the Trendsetters Stage has to offer – a space for fresh ideas, challenging perspectives and practical takeaways for the year ahead. We’ll be revealing more of the agenda every week, so follow us on LinkedIn for updates – and make sure you grab your tickets today.
Prolific North Live – 6th November, Manchester
