Prolific North Live returns to Manchester on 6th November, and the Strategy Stage is where brands, agencies and innovators will get to grips with the big questions of growth, performance and creative disruption. Expect practical frameworks, real-world examples, and strategies you can put to work straight away.
The day kicks off with Intelligent Disruption, a session exploring how challenger brands can shake up entire categories. It’s not about breaking things, it’s about breaking through – with ideas that outthink, not outspend. Speakers to be announced soon.
Next, Lead Flow: Finding the Leaks That Cost You Sales will cut through the hype around AI to focus on the fundamentals. Ben Ashcroft, Head of Digital at Edison Media, will share a real-world client case study that maps the journey from first click to closed sale, revealing the hidden leaks that drain performance. Packed with takeaways, this session will show you how to plug the gaps, improve conversion, and make your ad spend work harder.
Then, Signals & Stories: How to Approach Creative Storytelling to Drive Revenue will show how to turn raw data into narratives that sell. Ben Hanley (Co-Founder, three&six) and Lindsey Sagnella (VP, Content, three&six) will share a three-step framework – Signal, Story, System – with practical examples from shoots and campaigns, plus a checklist you can take back to your team.
And there’s more to come. We’ll be announcing additional sessions soon, including a special presentation from Cornerstone.
Follow Prolific North on LinkedIn for weekly agenda updates, and don’t miss your chance to grab tickets today.
Prolific North Live – 6th November, Manchester
