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Primark’s brand new online store crashes on launch


The launch of Primark’s hotly anticipated new click-and-collect service hasn’t gone quite as smoothly as the high street favourite may have hoped, with the site crashing shortly after its launch earlier today.

The much-loved clothing and homewares retailer has been a high-profile, long-term dissenter in the rush towards ecommerce, but after losing an estimated £1bn+ during lockdowns, when its stores were forced to close, today it finally launched the click-and-collect trial in 25 stores in North West England, Yorkshire and North Wales, for children’s products only and with no plans for a delivery service.

However, the site had barely even gone live when shoppers began to report problems with ordering, with the online help service also reportedly down.

Primark issued a statement confirming that it was working on fixing the shaky start: “We’re working hard to address this to ensure that everyone can access and browse the site easily,” it said.

At the time of writing, the website still appeared to be down, with an error message displayed when Prolific North attempted to shop for some bargain kids’ jeans.


Primark’s website launch

When the glitches are finally fixed, shoppers in towns and cities including Manchester, Liverpool, Sheffield, Carlisle, Wrexham, Bury and Llandudno will be able to shop from a list of around 2,000 products on the website, some of which will be exclusively available online, and others only available in larger stores.

With a minimum order of £15, the shopping will then be available for collection at participating stores two days after the order is placed.

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