We Are Indigo to relaunch Lake District hotel after lockdown

David Prior's picture

We Are Indigo has won the brief to re-launch a Lake District hotel as it reopens after lockdown.

The Manchester agency is to generate awareness and buzz around the transformation of The Swan in Newby Bridge as it reopens under new management.

The agency is tasked with communicating the Covid-19 health and safety precautions that The Swan will be undertaking to ensure the safety of guests and staff.

It will then look at delivering PR surrounding recent renovations, which include an interior face lift and extension, as well as expanding and refurbishing the spa facilities and health club.

Property Developer James Houlston, MD of BH Group, is heading up the project. His portfolio includes Hotel Indigo Manchester Victoria, Mamucium and The Hampton by Hilton in Blackpool.

He said: “Now more than ever people are going to want to head to UK holiday destinations and The Swan is a beautiful hotel in one of the most beautiful places in the country.

"Currently the hotel’s undergoing some work and we’re really excited to reveal the results. We Are Indigo are destination experts, with extensive media contacts so are the perfect fit to reveal our new offering and communicate what we’re trying to do here at The Swan, Newby Bridge.”

We Are Indigo’s current hotel client portfolio includes Dakota Manchester, Hotel Indigo Victoria Station, The Kimpton Clocktower and Can Sastre Boutique Hotel Ibiza.