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Pixel Kicks creates new website for Manchester med procurement firm

Pixel Kicks has created brand new website for Rathin Med, a medical procurement and digital healthcare firm based in Manchester.

The team is also in discussions about a potential supporting and strategic digital marketing campaign for 2024.

Pixel Kicks was appointed by Rathin Med last year. The core aims of the website project was to create a platform which positioned Rathin Med as a leader in its field and to drive partnership relations.

In conjunction with the development team, the agency’s digital marketing specialists have devised a comprehensive and ongoing content/ technically focused SEO campaign that is underpinned by a curated social media strategy encompassing the primary platforms.

Rathin Med was established in 2019 by two NHS physicians with a mission of delivering comprehensive healthcare services to all individuals. Its projects have been submitted to several government tenders as it aims to increase the wellbeing of patients and maximise the potential of NHS resources.

It has also been involved in a variety of cutting-edge medical technology projects, working with international partners to advance its understanding of, and capability to deal with, different conditions. Its portfolio includes Philosys, Lyher and Kipuwex.

In July 2022, it won Eureka Network Eurostars grant funding for Innovosens’s SMASH (Sweat Metabolite Analysis for Sports and Health) product which is an AI-powered, sweat-sensing, wearable patch. Eurostars is the largest international funding programme for SMEs wishing to collaborate on R&D projects that create innovative products, processes or services for commercialisation.

Dr. Manoj Sankara Kumar, director of Rathin Med, said: “The last few years has seen the business evolve and its reputation grow. We knew that we needed a website that truly reflected our services and story so, with its medical expertise, Pixel Kicks was the right fit. The team’s understanding of our business – along with its creativity and technical know-how – has resulted in a stunning new site that represents us and a digital marketing campaign that I’m sure with deliver commercially over the coming months.”

Chris Buckley, MD of Pixel Kicks, added: “Rathin Med is a really innovative and dynamic company. It has been fantastic to partner with them on the website development project and we are now looking forward to adding more value as the digital marketing campaign gains traction.”

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