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Paris advertising company expands in Manchester

scowcroft

Paris-based omnichannel advertising platform, Hawk, has recruited a new Regional Sales Director for the North of England.

Luke Scowcroft joins the firm, having previously been Associate Director at dentsu.

In the newly created role, he’s been charged with expanding the firm’s UK footprint outside of London.

“Hawk is the market leader in programmatic omnichannel advertising and joining the team to play a role in its ongoing evolution is an exciting prospect,” he explained.

“The platform’s technology is changing the way agencies plan and buy media, enabling them to move away from the traditional siloed approach and undertake fully omnichannel campaigns; this improves efficiencies and enhances their existing marketing activity. With so many truly innovative ideas originating from areas in the UK outside London, this is a great opportunity to bring omnichannel capabilities to all media buyers.”

The company has its headquarters in Paris, with offices around Europe, it stated that Manchester was a “vital hub in the UK’s advertising industry”.

“We’ve seen huge support from our customers based outside London and across the UK and it is essential that we continue to provide them with the structure and services they need, as well as position ourselves effectively to continue growing our business,” added Chris Childs, UK Managing Director at Hawk.

“Luke has proven industry knowledge and an enviable list of contacts in the regions; we’re delighted to have him on board as we help brands and agencies benefit from the ongoing developments in technology that will enhance their campaigns and help them to engage with their target audiences.”

Originally established as a mobile brand, the company’s platform now works across digital audio, digital out-of-home (DOOH), connected TV (CTV), in-game advertising and the metaverse.

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